Promoting design, innovation and creativity
International design competitions
Design, innovation and creativity are part of Roca’s DNA in its day-to-day operations. The brand also promotes these values by fostering initiatives that provide visibility to the talent of young architecture and design professionals and students. The global nature of these actions, which include two international design competitions with participants from the five continents, provides a very different vision of the future of the bathroom space and its link to today’s most important challenges, as set out by United Nations in the Sustainable Development Goals (SDGs).