Roca has launched its new Ona collection in a global live-streaming event
The presentation was simultaneously followed by more than 4000 people all over the world.
Roca has launched Ona, its new complete bathroom collection in a global event held streamed from the Joan Miró Foundation in Barcelona.
The presentation of the new Ona collection had the participation of some of the professionals involved in its design, development, and production processes as well as its communication campaign. Marc Viardot, Roca Group’s Corporate Marketing and Design Director; Carolina Velasquez, chief designer at NOA Intelligent Design; Gae Benedito, Senior Product Designer at Benedito Design; Gabriel Escamez, founder of the interior design studio Cobalto; and Daniel Ayuso, creative director of the branding agency Clase Bcn, took part in a round table conducted by Nuria Moliner, architect, communicator and researcher.
Furthermore, there were live links-up to Roca factories in Anadia (Portugal) and Gavà (Spain) to learn about the production processes of the collection’s ceramic pieces and faucets, respectively.
Marc Viardot revealed the first images of Roca’s new launching, defined by a Mediterranean-inspired design with soft shapes and geometric lines. Viardot highlighted the values of the new collection: “A timeless, highly functional and accessible design, respecting natural materials and having a transversal approach to sustainability”.
Ona’s development has been orchestrated by the Roca Design Center team involving the teams of the Benedito Design studio and NOA Intelligent Design. Deploying the latest technological innovations, new standards of hygiene and comfort have been achieved in all products categories.
As for the working methodology, Gae Benedito explained that “we have worked like one single team. The Roca Design Center contributes its knowledge and expertise in the design and production of bathroom space elements and we provide a creative proposal that meets those requirements. Together we have come up with the final solution.” In this sense, Carolina Velasquez pointed out that “in our case, for the basin design, we have taken advantage of all new design possibilities offered by a material like Fineceramic®, exclusively developed by Roca.”
The interior designer Gabriel Escamez highlighted the wide range of elements that make up the collection: “Ona collection is elementary and organic, connected with nature and easy to integrate into any space. Its versatility and its wide range of dimensions make it highly compatible with furniture and accessories. This is something that I really value as an interior designer.” Finally, Daniel Ayuso of Clase Bcn, the studio in charge of the art direction of the communication campaign, recalled that “Ona is a Catalan word that means ‘wave’, a concept that takes us to the Mediterranean Sea, which is intrinsically linked to Roca.”
To conclude the presentation Marc Viardot stressed that “we want to strive for the best solutions and the best answers to all the new challenges that are confronting us, with a common ambition to make every project better and more suitable for a modern world.”
Finally, there was a live link-up to the Roca Barcelona Gallery, where the new products are exhibited until March 2022.