Bathrooms in today’s context are no longer functional spaces and are considered to be extensions of one’s living spaces. Owing to international exposure coupled with rising aspirations and changing lifestyles, bathrooms have evolved to becoming a most preferred place in the home where one lives/ experiences time with self. With this customer centric approach, we wanted to highlight one’s personal space to call it ‘My bathroom’. The hero products of Roca showcased in the TVC reflects luxury, technology, style and variety that one desires in his/her personal space.
The TVC shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’